Dietitian Fees 2025: How to Set Your Rates and Grow Your Practice
Setting your fees is one of the hardest decisions for a self-employed dietitian. Too low and you devalue yourself. Too high and you create access barriers. Our analysis of 200 practices reveals the real market range in 2025 — and how to calculate your right rate.
1. Market rates in 2025
| Consultation type | Low rate | Median rate | High rate |
|---|---|---|---|
| Initial assessment (60-75 min) | €45 | €65 | €95 |
| Follow-up (30-45 min) | €35 | €50 | €75 |
| Short consultation (20 min) | €25 | €35 | €55 |
| Remote initial assessment | €45 | €60 | €90 |
| 5-session package | €160 | €230 | €320 |
| Group workshop (10 people) | €15/pp | €25/pp | €40/pp |
35% of self-employed dietitians under-price their services relative to their local market. The average difference: €12 per consultation — €480/month in lost revenue for 40 consultations.
2. How to calculate your right rate
The real hourly cost method
Before setting a rate, calculate your real hourly cost. The classic mistake: only counting consultation time and forgetting administration, preparation, and continuing education.
- Target net monthly income: e.g. €3,000
- Monthly expenses: e.g. €1,200 (contributions, rent, software, accountant)
- Required gross revenue: €4,200
- Real billable hours: 80h/month (20h/week × 4)
- Minimum hourly rate: €4,200 / 80 = €52.50/h
3. Packages and subscriptions: retain patients while adding value
- Discovery package: 1 assessment + 2 follow-ups = €140 (vs €165 separately)
- 3-month program: 1 assessment + 5 follow-ups + messaging = €280
- Premium follow-up: unlimited messaging + 1 consultation/month = €95/month
DAISY automates package management: tracking sessions used, expiry reminders, one-click renewal. You never lose consultations due to lack of follow-up.
4. Increasing rates without losing patients
- Announce the increase 60 days in advance by email
- Explain the added value (new software, patient portal, specialized training)
- Maintain the old rate for existing patients for 6 months ("loyalty rate")
- Apply the new rate immediately for all new patients
Observed result: less than 5% attrition on average for a €10-15 increase.